WELCOME TO

ride or die the agency

Bridging the gap between the business you’ve built and the business you want.

Operations, delivery, and systems - designed for sustainable growth and scaling.

We work at the intersection of strategy, delivery, and leadership - helping service-based founders move from stretched to structured, and from reactive to scalable.

As your business grows, what worked before starts to break. Your processes need tightening. Your time needs protecting. Your team needs direction and more efficiency. Our work ensures that growth doesn't come at the cost of delivery, your reputation or your own capacity as a founder.

Through advisory, implementation, and facilitated experiences, we help you reclaim control and build the internal infrastructure that makes sustainable growth possible - so you can actually live the life your business was meant to support.

“The kind of work that not only changes how your business runs - but how it feels to run it.’”

IT’S Business, but human…

Jess Lucas, founder and head business manager of ride or die the agency.

I work with founders who’ve outgrown how they’ve been operating - and know something needs to change.

For over 16 years, I’ve worked across government, trades, events, wellness, online service-based industries and scaling startups - supporting CEOs, leading operations, managing complex delivery, and rebuilding what no longer fits as businesses evolve.

What I bring isn’t just systems or strategy - it’s perspective. I see where things are breaking, where the weight is sitting on you as the founder, and where structure needs to hold better so your business can keep growing without you holding it all together.

I work closely with business owners who are navigating growth - sometimes with a team already in place, sometimes right before one - and feel like they’re sitting at the edge of what they can manage. I help refine how they operate, lead, and deliver, so they can grow with clarity, confidence, and capacity again.

This work is strategic. It’s tailored. And it’s built around businesses that want to do things well - not just look good on paper.

Because performance matters. Delivery matters.

But so do you.

Founder, STRATEGIC ADVISOR & CONSULTANT

WHO WE WORK WITH

We work with established and growing service-based business owners who are:

  • Ready to lift the standard across operations, internal communications, delivery and client experience

  • Operating with or without a team, but need more structure, clarity, and capacity

  • Seeking to better lead, manage, and leverage their team

  • Focused on sustainable, value-aligned growth - not just “doing more”

  • Feeling the weight of a business that works… but not nearly as well as it should. Holding too much in their head and craving the relief of knowing their business can run with more precision, predictability, and support

WHAt to EXPeCT

This is what it actually looks like to work with a strategic partner - not just a sounding board. This is where the constant mental load you’ve been holding finally eases. Where you don’t have to figure everything out alone. Where your business starts to feel lighter, clearer, and easier to lead.

  • We’ll give you not just perspective and advice but clear steps, execution, and follow-through

  • We’ll challenge how you’ve been operating

  • We’ll uncover what’s not working, double down on what is, and expand your view of what’s possible

  • We’ll give you structure, rhythm, and strategic clarity so your business can grow, without you being the one holding it all together

Anyone can make your business look good on paper.

But I will help you build one that works - for you, your clients, and your team.

SERVICES & PRICING

WHAT CLIENTS ARE SAYING..

  • “Jess has been instrumental in reshaping both my business and my life this year. I can say, hand on heart, that I wouldn’t be where I am now without her support.

    I was hesitant to invest in myself - full of the usual doubts, especially after being burned in the past. But Jess was different. She’s not only deeply skilled in what she does; she also has an uncanny ability to see the patterns holding you back and gently help you shift them.

    Because of her, my business has undergone a complete transformation. It’s now streamlined, aligned, and perhaps most importantly - something I truly enjoy being part of. Jess, without you, I probably would have quit. Your guidance helped me revolutionise my offering suite, refine my systems, and uncover a skill set I didn’t even know I had.”

    - Ella

  • "I recently completed a workshop with Jess and to say it was impactful for my business would be an understatement. Jess has an incredible ability to simplify powerful strategies that truly move a business to the next level.

    The way she shares her knowledge without jargon or overcomplication, makes everything not only easy to understand, but immediately actionable. You walk away with real insight, spoken in a language everyone can grasp. That is a rare and valuable gift.”

    - Anya

  • “Jess has been a transformative part of my business from restructuring my business model, event management and improving client experience. Her human first approach allowed me to build a business reflective of my values, lifestyle and desires without getting swept up in how I 'thought' business needed to look.

    My business would not be where it is without her guidance and support. I highly recommend Jess to anyone that I know, particularly if you desire in depth and high quality support.”

    - Sarah

  • “Jess has helped me to restructure my entire business, including all of my packages and my client relationships. She worked with me in a way that was both motivational and also treats me like we are together at the same level, she walks the walk and offers both positive encouragement and a healthy challenging conversation when needed. I will continue to work with Jess and I feel lucky to be able to do so.”

    - Emily

If you’re at that tipping point of knowing you need support, but not sure what that looks like - let’s talk. 100% obligation free.

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